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VMware’s technology, ideally suited to extending retailers’ digitalisation journey, is brought to you by CDW. 

Store to the cloud

Transforming the digital customer journey

With the rise of e-commerce and growing omnichannel expectations from customers, not to mention increased competition from new digital entrants, the UK’s leading retailers have digital technology front of mind.

At the heart of the business challenge for retailers is the need to optimise and transform the digital customer journey to offer a unified and personalised customer experience. This means building a technology platform that supports the future of retail.

CDW, a VMware Premium Solution Provider for over two decades, offers retailers a portfolio of VMware services designed to optimise digital retail transformation. 

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Retail & tech today

  • 96% of retailers are using artificial intelligence (AI) and machine learning (ML) to transform customer experiences

  • 90% of retailers are using the Internet of Things (IoT) to transform customer experiences 

  • 51% of retailers have increased spending on security

  • 50% of retailers have started, or are at an advanced stage, of integrating and automating security

The top three benefits of boosting performance with AI/ML technology are:

64%

delivering real-time, personalised experiences

58%

customer personalisation and communications automation

44%

data security and risk management

Source: Retail CIO Connect – Retail Profits: Making Security an Enabler of Speed and Bottom-line Growth

VMware & CDW for retail digital transformation

VMware Edge Compute Stack
Digital transformation starts at the edge

Build, run, manage, connect and protect edge-native applications at the near and far edge. This is ideal for retailers who want to create immersive in-store experiences to: 

  • Enhance buyer behaviour and recommendations 

  • Offer secure cashless transactions and payment processing 

  • Interact in real time with their customers

Find out more about how VMware Edge Compute Stack can bring you closer to your retail customers.

VMware Aria
Unified multi-cloud management

Retailers can power their cloud operating model to: 

  • Analyse and control cloud capacity and spend 

  • Maximise efficiency, optimise performance and unify visibility with end-to-end intelligent operations 

  • Manage risk with secure configurations across cloud workloads, services and infrastructure 

  • Unlock innovation and accelerate agility with faster delivery of infrastructure, platform and app services 

vSphere+
Enterprise workload platform

Retailers can bring the benefits of the cloud to on-premises by deploying high-value cloud services to easily build, run, manage, and secure traditional and next-gen applications.

  • Boost productivity with admin services 

  • Accelerate innovation with DevOps 

  • Transform on-premises with cloud integration 

Find out more about how VMware’s vSphere+, brought to you by CDW, can assist retailers with digital transformation wherever they are on their cloud journey. 

VMware License-as-a-Service
(VLaaS)

As retailers embrace multi-cloud architectures and enterprise software-as-a-service, they must evolve their software licensing models to keep up and support their digital transformation.

VLaaS offers a flexible rental or consumption-based licensing approach instead of a traditional capital-expenditure-based or fixed-cost perpetual license model.

Find out more about how CDW can help you adapt to your evolving VMware requirements with VLaaS. 

Not ready to dive into the tech, but want to find out more about how CDW can help you navigate the business challenges retailers face today? 

Our retail experts are available to dive into more detail about retail technology. Some topics include:  

  • The role of the connected store in the digital world  

  • Unifying the customer journey in a global market  

  • Using data & AI to deliver a more personalised customer experience  

  • Building a platform to support the future of retail   

  • The role of a technology-delivery partner

  • Real-world stories of technology-driven retail transformation 

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retail expert today

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