VMware’s technology, ideally suited to extending retailers’ digitalisation journey, is brought to you by CDW.
Transforming the digital customer journey
With the rise of e-commerce and growing omnichannel expectations from customers, not to mention increased competition from new digital entrants, the UK’s leading retailers have digital technology front of mind.
At the heart of the business challenge for retailers is the need to optimise and transform the digital customer journey to offer a unified and personalised customer experience. This means building a technology platform that supports the future of retail.
CDW, a VMware Premium Solution Provider for over two decades, offers retailers a portfolio of VMware services designed to optimise digital retail transformation.
96% of retailers are using artificial intelligence (AI) and machine learning (ML) to transform customer experiences
90% of retailers are using the Internet of Things (IoT) to transform customer experiences
51% of retailers have increased spending on security
50% of retailers have started, or are at an advanced stage, of integrating and automating security
The top three benefits of boosting performance with AI/ML technology are:
delivering real-time, personalised experiences
customer personalisation and communications automation
data security and risk management
Source: Retail CIO Connect – Retail Profits: Making Security an Enabler of Speed and Bottom-line Growth
VMware Edge Compute Stack
Digital transformation starts at the edge
Build, run, manage, connect and protect edge-native applications at the near and far edge. This is ideal for retailers who want to create immersive in-store experiences to:
Enhance buyer behaviour and recommendations
Offer secure cashless transactions and payment processing
Interact in real time with their customers
Find out more about how VMware Edge Compute Stack can bring you closer to your retail customers.
VMware Aria
Unified multi-cloud management
Retailers can power their cloud operating model to:
Analyse and control cloud capacity and spend
Maximise efficiency, optimise performance and unify visibility with end-to-end intelligent operations
Manage risk with secure configurations across cloud workloads, services and infrastructure
Unlock innovation and accelerate agility with faster delivery of infrastructure, platform and app services
vSphere+
Enterprise workload platform
Retailers can bring the benefits of the cloud to on-premises by deploying high-value cloud services to easily build, run, manage, and secure traditional and next-gen applications.
Boost productivity with admin services
Accelerate innovation with DevOps
Transform on-premises with cloud integration
Find out more about how VMware’s vSphere+, brought to you by CDW, can assist retailers with digital transformation wherever they are on their cloud journey.
VMware License-as-a-Service
(VLaaS)
As retailers embrace multi-cloud architectures and enterprise software-as-a-service, they must evolve their software licensing models to keep up and support their digital transformation.
VLaaS offers a flexible rental or consumption-based licensing approach instead of a traditional capital-expenditure-based or fixed-cost perpetual license model.
Find out more about how CDW can help you adapt to your evolving VMware requirements with VLaaS.
Our retail experts are available to dive into more detail about retail technology. Some topics include:
The role of the connected store in the digital world
Unifying the customer journey in a global market
Using data & AI to deliver a more personalised customer experience
Building a platform to support the future of retail
The role of a technology-delivery partner
Real-world stories of technology-driven retail transformation
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