Globally, business leaders are leaning into — and leveraging — data to accelerate growth and gain competitive advantage. As industry moves more deeply into an ‘age of insight,’ where innovation and customer growth are interlocked with data collection, protection, retrieval, and analysis, secure and comprehensive backup is essential. 

Backup and recovery need a radical rethink because most of the legacy solutions commonly found in businesses today were designed over a decade ago. 

Back then, backup was a low-cost insurance policy for data. Companies used incumbent vendors and patched together solutions, trying to minimise costs by spreading data across different infrastructure and media.