---
title: CDW Blog | 8x8
description: 8x8 |
---

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## [How to improve business communications through the cloud](https://news.uk.cdw.com/how-to-improve-business-communications-through-the-cloud)

 18 December, 2018 / by [Paul Morrison](https://news.uk.cdw.com/author/paul-morrison) posted in [Cloud](https://news.uk.cdw.com/topic/cloud), [8x8](https://news.uk.cdw.com/topic/8x8)

 A third of customers will abandon a brand they love after just one bad experience according to a survey by PwC of 15,000 international consumers. The obvious conclusion is that customer experience ought to be an absolute priority for businesses aiming to maintain or expand their market share. The challenge for enterprise is to optimise experiences across the multiple channels through which customers now interact. How do you enable consistent quality of communication across the physical, online, mobile and social spheres? 

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