With so many people now proficient technology users at home and at work, which today are often the same place, they understandably want to have a say in the technology they use. There are two key trends driving this change. Firstly, many people have already shifted to using their personal devices for work during the pandemic, perhaps when starting a new job in this period or waiting for a work laptop to be sent to them. Secondly, that younger generations want to work on technology devices that are familiar and comfortable. With these trends shaping how businesses attract and retain employees, it is becoming imperative for organisations to offer choice. For many in the working population, this means having the choice to use Apple devices for work. In fact, three out of four employees say they would choose Apple . This is not just a passing preference but a deciding factor on where they would choose to work - so employers should take note. By giving employees more flexibility, they can reap a world of benefits.