I love attending tech conferences and I have found the itSMF one to be great at bringing together people who align around one goal – moving the industry forward. The key question I want you to be able to answer after finishing reading this article is the one I have been asked several times in the last few weeks: “Is attending the itSMF Conference and being a member worth the investment of my time and money?”

TechUK is a trade association that brings together people, companies, and organisations to show the realise the positive outcomes that digital technology can achieve. Its purpose is to champion their members and their technologies; preparing and empowering the UK for what comes next, delivering a better future for people, society, the economy, and the planet. I am a supporter and member of the techUK forums and it is an amazing environment to discuss, discover and enable all in the UK to adopt and grow with emerging technologies.

It’s ironic that in the technology industry, which is so good at creating tools to improve business processes and promote innovation, so little has changed to improve the way products and services are priced. When done right, with the needs of the customer front of mind, smart technology pricing models can provide a strong incentive for organisations to adopt and expand their technology investment.